Measured: Calf width is the full inside circumference of the shaft at its widest point, and the bands run contiguously. That means a boundary measurement is sold under either label.
The basics
What to know about calf width
Calf width is the inside circumference of a boot shaft at its widest point. It is the most common reason tall boots go back. Foot size predicts nothing here, because shaft circumference is patterned independently. Two boots in the same shoe size from different makers can differ by 3 inches around the calf. Any boot tall enough to reach the calf muscle lives or dies on this number.
Finding your figure takes a tape measure and two steps. Stand with weight even on both feet, because a relaxed seated calf measures smaller, and wrap the tape around the fullest part of your calf. Add 0.5" to 1" of ease so the shaft closes and moves with you, or 1.5" and more if you tuck jeans or wear thick socks. The result is the shaft circumference you need, and the bands below sort boots by exactly that number.
Read labels with suspicion and numbers with trust. One brand's regular is another's narrow, but a stated 15" shaft is 15 inches everywhere. Where a listing gives only the label, these bands tell you what it most likely means.